Mahindra First Choice Wheels: Sales, Network and LCVs

Multi-brand used car company Mahindra First Choice Wheels Ltd. has inaugurated a new outlet in India. The new outlet, M/s Car Choice II, is spread across 10,000 sq. ft. and is located at Plot no. 3 & 4, Sector-7, Near Gokul Garden, Dwarka in Delhi NCR. This is the company's 34th dealership in Delhi NCR and its 137th in North India.

Mahindra First Choice Wheels now has 400 outlets in 225 cities across the country. The company has revealed that it plans to increase its network to 500 outlets by the end of FY15. This year, it hopes to sell 1.5 lakh vehicles through online and offline channels. The breakup of this figure is put at 70,000 vehicles through showrooms and 80,000 via online dealer auctions. Over the next three years, the company plans to have 1,000 outlets in the country.

Mahindra First Choice Wheels also has an auction platform called Autobid through which it has, till date, sold more than 1.5 lakh vehicles. The company has also launched a new product, the Indian Blue Book (IBB), which is a website for consumers and dealers to sell used cars determine the value of their used cars. Mahindra is increasing its used vehicle business by getting into the used tractor business as well. The company is also planning to start selling used LCVs in the near future.

Another product from Mahindra First Choice Wheels is Autoinspekt, a car evaluation programme, which can be used to determine the condition, quality and value of a used vehicle. It covers 53 parameters across 8 vehicle systems of the car and is prepared after physical inspection of the vehicle by a trained engineer.