Mahindra, Paytm tie up to sell Centuro and Rodeo UZO online

Mahindra Two Wheelers and Paytm have entered into a partnership to enable eRetail of the Mahindra Centuro motorcycles and Mahindra Rodeo UZO scooters. Customers can now buy both models on the Paytm marketplace.

The Mahindra Rodeo UZO is equipped with features such as external front fuelling and a fully digital dashboard. It has a new racing styled body graphics and colored wheels is available in four colours - Victory Violet, Racetrack Black, Blazing Blue and Bolt Black. The Rodeo UZO is powered by a 124.6 cc, single cylinder, 4-stroke air-cooled engine that develops 8 bhp and 9 Nm of torque. The scooter has an electric starter and an automatic transmission.

The Mahindra Centuro comes with an anti-theft alarm with engine immobilizer and find-me lamps. The bike is available in two colours - red and black. The Centuro houses a 106.7 cc, 4-stroke, air-cooled, single-cylinder engine, which puts out 8.4 bhp and 8.5 Nm of torque.

With this tie up, Mahindra hopes to be able to widen its customer base to the entire internet audience including smartphone users. At the same time, Paytm is hoping that its automotive category gets a boost.

Last year, Hero MotoCorp tied up with Snapdeal to facilitate bookings of the entire vehicle range. Mahindra had also tied up with Snapdeal for bookings of the Scorpio SUV.