Ford cuts EcoSport price. Vitara Brezza effect?

God bless competition!

Earlier this week, Maruti Suzuki launched the Vitara Brezza - its rival for the Ford EcoSport. The car has been priced between Rs. 6.99 - 9.68 lakh (ex-showroom, Delhi). Now, Ford has announced a reduction in prices of all variants of the EcoSport. The vehicle is now priced between Rs. 6.88 - 9.75 lakh (all prices ex-showroom, Delhi).

The price reduction, which ranges from Rs. 53,000 to Rs. 1,12,300 (depending upon the variant), has made the EcoSport an excellent value for money proposition. The range topping diesel Titanium+ is equipped with features such as 6 airbags, automatic headlamps, daytime running lights, Sync with AppLink, rain-sensing wipers and emergency assistance among others.

Here is a quick look at the old and new prices of the EcoSport.

Petrol

1.5L Ti-VCT Manual
Ambient - Old Rs. 7,22,500; New Rs. 6,88,000
Trend - Old Rs. 8,18,300; New Rs. 7,40,900
Titanium - Old Rs. 9,33,900; New Rs. 8,56,500

1.5L Ti-VCT Automatic
Titanium - Old Rs. 10,36,300; New Rs. 9,61,500

1.0L EcoBoost
Trend+ - Old Rs. 8,96,300; New Rs. 8,18,900
Titanium+ - Old Rs. 10,32,400; New Rs. 9,45,000

Diesel

1.5L TDCi
Ambient - Old Rs. 8,41,100; New Rs. 7,28,800
Trend - Old Rs. 9,13,200; New Rs. 8,00,900
Trend+ - Old Rs. 9,61,200; New Rs. 8,48,900
Titanium - Old Rs. 10,28,800; New Rs. 9,16,500
Titanium+ - Old Rs. 10,87,300; New 9,75,000