Ferrari EV & hybrids could get $7,500 annual battery subscription

Ferrari's hybrid models are already outselling its conventional internal combustion vehicles.

According to media reports, Ferrari plans to introduce an annual battery subscription service for its hybrid and future all-electric vehicles. The $7,500 annual subscription service is intended to ease customer concerns of battery degradation, while also helping the vehicles maintain their resale value.

The extended battery warranty service allows owners to replace their battery after 8 years, as long as there has been no earlier swap. They would also be automatically entitled to a second battery swap on the car's 16th year of ownership. Ferrari CEO, Benedetto Vigna states that along with peace of mind for its owners, the subscription service also brings in a steady stream of revenue for the brand.

As per reports, Ferrari's hybrid models are already outselling its conventional internal combustion vehicles. It also stated that between July & September last year, the hybrid models accounted for 51% of the brand's sales.

Ferrari is also developing its first EV, scheduled to make its global debut sometime by late 2025.

Source: Bloomberg