Tata Motors announces "Impact" design language for its cars

Tata Motors has announced a new design language for its upcoming passenger vehicles. Dubbed "Impact", it will be first seen on the Zica hatchback, which is expected to be launched later this month.

This new design language features key elements on the exteriors and the interiors of upcoming Tata vehicles.

Tata Motors claims that the exterior of the its new vehicles will boast of the largest dimensions in their respective segments, a more proportioned cabin to body ratio as well as hood to cabin relationship. They will also feature design characteristics such as the Humanity line, Slingshot line and details inspired by Indian architecture.

Coming to the interior, the vehicles will get a layered cockpit design with a driver-focussed layout, storage spaces and features with all displays, commands and controls within easy reach.