MV Agusta coming to India in collaboration with Kinetic Group

MV Agusta is gearing up to enter the two-wheeler market in India in collaboration with the Kinetic Group. An official statement regarding the same is expected in July 2015. MV Agusta will become the seventh European motorcycle brand to come to India after Triumph Motorcycles, Ducati, BMW Motorrad, Aprilia, Moto Guzzi and Benelli.

Kinetic up is setting up a dealership network for MV Agusta under a separate business entity, within the Kinetic Group. It will not be a part of Kinetic Engineering, the flagship company of the group. Since Kinetic has manufacturing facilities in the country, the association with the group could also open up the possibility of local assembly of MV Agusta bikes in India in the future.

Last year, Mercedes AMG acquired a 25% stake in MV Agusta. The two companies signed an agreement covering the areas of marketing and sales. The market for big bikes in India has been growing at a fast pace. The legendary manufacturer will not want to stay out for long and is expecting to find favourable response to its products as well.

Source: Autocar Professional