Mercedes EVs to lose their pebble-shaped design

The CLA Concept previews the future design language of the brand.

According to media reports, the electric vehicle lineup of Mercedes-Benz could soon lose the egg-shaped aerodynamic design seen on the likes of the EQS and EQE.

Christoph Starzynski, VP of Car Engineering, Mercedes-Benz suggested that future EVs from the brand will look less like the EQS and more like the recently unveiled CLA concept, which features a prominent grille and an almost traditional three-box styling.

Christoph, stated, "We have had that comment, and we are taking this comment seriously. Looking at the [design] language in the Concept CLA, and maybe looking a little bit more in the future, I think we can definitely see there's going to be adoptions to that."

The automaker is also said to be changing the nomenclature of its EVs. Reports suggest that as the company shifts to being an EV-only brand, the 'EQ' tag won't be required. This means that future electric vehicles could get back to using the traditional name (C, E, S and G) for their size and segment.

Talking about the names, Christoph stated, "No, it's going to be a ‘C’. ‘EQ’ is for us a very strong brand for electric technology, so we will definitely maintain it. Now the question is nomenclature. How do you name the cars? At the end of the day, our ultimate goal is to go fully electric. So at the end of the day, the zipper will close and the nomenclature will happen naturally."

He even hinted that the first car to have a badging switch could be the electric version of the G-Class.

Source: TopGear