Maruti Suzuki Dream Series to be available till July end

The Alto K10 and S-Presso Dream Series are available in VXI+ variants, while the Celerio comes in LXI trim. All three models are priced at Rs 4.99 lakh (ex-showroom).

Last month, Maruti Suzuki introduced the Alto K10, S-Presso and Celerio Dream Series. Initially, these limited-edition models were available for the month of June only. However, the carmaker has now decided to extend the availability till the end of July.

According to Maruti Suzuki, footfalls at dealerships increased by 17% after the launch of the Dream Series. The carmaker has received 21,000 bookings for the special edition models so far.

Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki, said, “The response to the Dream Series has been quite encouraging, and we are going to extend it to July as well. We started Dream Series for the month of June, and it brought about a growth of 17 percent in footfalls.”

Banerjee added, “While there was some shrinkage that was happening in this core entry-level segment, we were able to register around 21,000 bookings last month. We are now also trying to work out special finance packages for these customers with various banks.”