Maruti Jimny sales tank 78% in Jan 2024; only 163 cars sold

Mahindra sold 6,059 units of the Thar.in January 2024.

Maruti Suzuki Jimny sales have crashed in the first month of 2024, from 730 units in December 2023 to just 163 units last month. That is a drop of 78%.

The Jimny was launched in June 2023. Since then, Maruti has sold 16,369 units of the Jimny. For the first three months, the carmaker sold around 3300 units on average. However, Jimny's sales have been steadily declining since September last year. 2,651 cars were sold during the month of September, which dropped to 1,852 units in October and 1,020 units in November.

The Maruti Jimny goes up against the Mahindra Thar in the Indian market. On average, Mahindra has been selling around 5,473 units of the Thar every month, which is a decent number considering its niche positioning in the market. In January 2024, Mahindra sold 6,059 units of the Thar. That’s 5,896 units more than the Jimny.

Maruti Suzuki introduced the Jimny Thunder Edition in December. Prices were slashed by Rs 2 lakh in a bid to revive sales, which doesn’t seem to have worked given its dismal sales performance in January 2024.

Source: Autopunditz