Hero MotoCorp begins Central American Foray

Hero MotoCorp Ltd (HMCL), has launched its ‘Hero’ two-wheeler range in Guatemala City, El Salvador and Honduras.

The two wheeler maker has partnered with Indy Motos Group of Guatemala who will be the authorized distributor for Hero two wheelers.

The Hero MotoCorp products that will be available here are, Hunk, Karizma, Glamour, HF Dawn, Splendor NXG, Super Splendor and Achiever motorcycles. 

The launch is significant for Hero, as this is the first of the new international markets that it is starting operations in. The Central and Latin American markets are expected to play a major role in Hero's global expansion plans.

HMCL has stated that it is targeting 10 % of total sales volumes from Latin & Central America and Africa over the next 4 to 5 years. At present exports are limited to a few countries, including Colombia, Sri Lanka, Bangladesh and Nepal.

Entering and succeeding in foreign markets will be important for Hero MotoCorp as sales have been declining in the domestic market. HMCL has seen sales come down (along with Bajaj) for FY 13 to 53,62,730 units compared to 56,28,513 units in 2011-2012.