TVS Motor Company to enter the European market in 2024

TVS will offer the Jupiter 125, NTorq, Raider, iQube S, Ronin, Apache RR 310 and Apache RTR 310 in Europe.

The TVS Motor Company has announced that it plans to enter the European 2-wheeler market next year. The company has partnered with Zurich-based Emil Frey Group to import and sell TVS products in Europe.

The Emil Frey Group is among the largest automobile importers and retailers in Europe. The 100-year-old company has an extensive distribution network and serves many leading brands across the region. This partnership is said to be a key step in TVS’ global expansion plans.

Sudarshan Venu, MD of TVS Motor Company said, "This strategic alliance with Emil Frey is a crucial step in our global expansion strategy. Europe will be a key market for us, and through this partnership, we aim to bring our cutting-edge products closer to European customers."

TVS has lined up seven products for its European customers. These include the Jupiter 125, NTorq, Raider, iQube S, Ronin, Apache RR 310 and Apache RTR 310.