Stellantis considers re-launching Fiat in India

Stellantis is not only re-evaluating the Fiat brand for India but is also considering other brands including Alfa Romeo.

Stellantis, the parent company of Jeep and Citroen, is looking to relaunch the Fiat brand in India.

During an interaction with the media, Billy Hayes, Senior Vice President of Stellantis, revealed that the company is not only re-evaluating the Fiat brand for India but is also considering other brands including Alfa Romeo. Hayes also clarified that Jeep and Citroen will remain the group's primary focus. He added that there were no concrete plans yet, however, bringing Fiat back to India has come up in various discussions.

Fiat used to sell models like the Grande Punto, Abarth Punto, Avventura and Linea in India, before pulling out of the market due to low sales volumes. In the past, we've had models like the Uno, Palio, Siena and the Palio Adventure.

Stellantis is now gearing up to enter the hotly contested mid-size SUV segment with the Citroen C3 Aircross. It will compete with the Hyundai Creta, Kia Seltos, Maruti Grand Vitara and the like. Under the Jeep brand, the company offers the Compass and Meridian SUVs.

Source: ET