Ola Lux launched; Fleet includes Mercedes, BMW and Jaguar

Ola has introduced luxury cars like Jaguar, Mercedes, Audi and BMW to its fleet. Ola Lux allows customers to book these luxury rides from the Ola App, at tariffs of just Rs 19 / km. A minimum fare of Rs. 200 for the first 5 kms, along with ride time charges of Rs. 2 / minute are also applicable. Translated, a luxury cab from Marine Drive to Prabhadevi will cost you about Rs. 330. Currently, Ola Lux is only available in South Mumbai, though it will likely be scaled to other potential markets in the near future.

In addition to the above brand cars, Ola Lux also consists of premium executive sedans like Honda Accord and Toyota Camry, and full size SUVs like the Toyota Fortuner. The Ola Lux icon will automatically appear on the Ola App whenever a customer would be in the designated area where the new luxury car hailing service is available.

The new category in Ola App will continue to feature advanced features like SOS button, display of driver details upfront, live ride tracking and cashless rides through Ola Money. Additionally, Ola Lux cars will come equipped with AutoConnect Wifi, which eliminates the need to enter wifi credentials every single time the user takes a ride. The AutoConnect system, which has been developed by the company’s ‘Innovation Labs’, gives the users a one-time authentication on their phones, thus eliminating the need to key-in credentials on every ride. This service was also available with Ola Prime.

Ola’s chief competitor, Uber, too had earlier started a similar product in Delhi, named ‘Uber Supercars’ that allowed users to book Audi and Hummer through the Uber app.