News
Recently, India and the United Kingdom successfully concluded a Free Trade Agreement (FTA). It is expected to create new opportunities for Indian brands to expand into new markets. One of the beneficiaries of the FTA is our homegrown 2-wheeler maker, TVS Motor Company.
TVS owns the British motorcycle brand Norton and is looking to introduce these premium bikes in India. The FTA between the two countries paves the way for their launch in the Indian market.
TVS MD Sudarshan Venu said, “Our British brand Norton will launch later this year and this agreement will help us scale faster and leverage common supply chains.”
Venu also highlighted the fact that the FTA created large opportunities for Indian companies like TVS to expand further and access new markets.
He said, “We applaud our PM’s vision to enhance India’s trade links globally. It creates large opportunities for Indian companies like ours to expand further and access new markets.”
Media reports suggest that Norton is developing two new platforms for the Indian market. These are expected to spawn models with engine capacities ranging from 350cc to 650cc. The company plans to manufacture its bikes at TVS’ Hosur plant.