Mahindra Alturas G4 launch on November 24, 2018.

Mahindra is gearing up to launch the Alturas G4 SUV on November 24, 2018. It will be available at 'World of SUVs' showrooms within existing Mahindra dealerships. The SUV is expected to go up against cars in the Rs. 30 lakh price segment.

The Alturas G4 is based on the Ssangyong G4 Rexton. It features a 7-slat chrome grille flanked by twin-pod projector headlamps. It has a dual-tone front bumper with LED DRL strips and has flared wheel arches with dual-tone alloy wheels. At the rear, the SUV has wraparound tail lights and a dual-tone bumper. 

The Alturas G4 comes with dual-tone interiors with leather upholstery. It has 8-way power adjustable driver seat with memory function, dual-zone automatic climate control with ventilated seats, 360-degree camera as well as 9 airbags and Active Roll-over Protection.

The Alturas G4 SUV is expected to be powered by a 2.2-litre, 4-cylinder diesel engine paired with a 7-speed automatic transmission and an all-wheel drive system.

With the launch of the new SUV, Mahindra will also announce a premium loyalty program called Purple Club+. As part of this, customers can earn and redeem points based on engagements with the brand.