Hyundai likely to debut Genesis brand in India by H2 of 2025

Genesis SUVs will rival models like the Mercedes GLC, GLE, Audi Q5 and BMW X5.

Hyundai has been planning to launch its luxury brand Genesis in India for a while now. According to a recent media report, we could see the brand drive into India by the second half of 2025.

The report goes on to state that Genesis has already greenlit the proposal to enter the Indian luxury car segment. The plan is now said to be in its execution phase. The automaker is expected to focus on SUVs and is reportedly evaluating the GV70 and GV80. The upcoming GV90 flagship SUV could also be offered in India.

Genesis SUVs will be imported into the country via the CBU route. However, reports do suggest that the vehicles will be eventually assembled locally at Hyundai's Sriperumbudur plant near Chennai.

The Genesis GV70 will compete with models like the Mercedes GLC and Audi Q5, while the GV80 SUV-coupe will take on the likes of the Mercedes GLE and BMW X5. The GV90 is still in its concept phase but will eventually rival the Mercedes-Benz GLS. 

Source: Autocar India