Tiger Woods is Hero MotoCorp's global brand ambassador

Hero MotoCorp has confirmed Tiger Woods as their new global brand ambassador. The Indian two wheeler maker is hoping to improve its connect with markets such as the USA & Europe. Hero MotoCorp is the world's largest two wheeler maker, but currently has little recognition in the regions.

Woods has signed a four year deal with the brand for an undisclosed amount. The announcement came in 2 days before the PGA world challenge begins. Hero signed on as a title sponsor for the event in September 2014 & it is now called the Hero World Challenge.

Tiger Woods isn't likely to have a strong connect with commuter motorcycle buyers. However, Hero plans to launch premium offerings like the 620 cc 'Hastur' street fighter & 'Leap' hybrid scooter in the future. The partnership with Woods could be seen as a move to lay down the brand's foundation for such models in developed markets.

Source: Livemint