Royal Enfield enters Thailand; opens store in Bangkok

Royal Enfield has started retail operations in Thailand and has officially opened its store in Thonglor, Bangkok. Royal Enfield’s first retail store in Thailand has been set up by General Auto Supply Co. Ltd. and will include its range of motorcycles, apparel, riding gear as well as accessories. The outlet also has a service centre and will provide aftermarket support too. 

With the launch of the store, Royal Enfield has also announced the showroom prices of its range. The Bullet 500 is priced at THB 1,79,800 (around INR 3.45 lakh), while the Classic 500, Classic Chrome and Continental GT have been priced at THB 1,89,800 (around INR 3.64 lakh), THB 1,98,800 (around INR 3.82 lakh) and THB 2,19,800 (around INR 4.22 lakh) respectively.

Royal Enfield has been expanding its global footprint across Europe, Latin America, the Middle-East and now South East Asia, with its most recent launch in Indonesia. In the calendar year 2015, the company sold around 4.5 lakh motorcycles. Royal Enfield has two existing manufacturing facilities and a third facility is being setup in Tamil Nadu. Royal Enfield is also building two new technology centres - one in India and one in the UK.