The Nissan *Student Brand Manager* Program 2012

The Nissan Student Brand Manager (NSBM) program is back in its 3rd edition.  

The 2012 edition is a redesigned campaign from that of last year, and will have internationally renowned panelists like Dr. Nirmalya Kumar from the London Business School. This is a unique 6-month learning experience for B-School students. Nissan invites student applications from 25 cities across India. Some of the short-listed colleges include IIM-Indore, Narsee Monjee Institute of Management Studies, IMT Ghaziabad, IIT-M, IIMS, DoMS, VIT, Institute of Management Orissa, Birla School Of Management Kolkata, IIM-C and more. 

The Nissan Student Brand Manager is an honorary position with the company and does not guarantee employment with Nissan. During their tenure, each student brand manager will get Rs. 10,000 as stipend. Apart from that, each NSBM will be trained by the Nissan Corporate trainer, and get a Nissan Micra for promotional & marketing activities. 

30 Brand managers will be appointed. They will work closely with Nissan officials on a variety of marketing & branding initiatives. It will include creating unique events like setting up test-drive days at their respective colleges, to creating a buzz about brand Nissan in the student community. 

Participation and Selection Criteria:

• Students who meet the eligibility criteria (should have completed the first year of their course) can participate in this program by undertaking a small project outlined by the company.
• The students will register at the website and submit their proposal (on the basis of a theme decided by the Jury) in a PPT or a PDF format. 
• Entries will be shortlisted from every region, and be called for the zonal rounds in Mumbai, Bangalore, Delhi, Chennai and Kolkata to face the Jury for further selection.
• Entries shortlisted from all the five zones will be called in for a 2-day finale programme.