Mahindra unveils new Twin Peaks logo

The new logo will debut on the upcoming XUV700.

Mahinda has unveiled its new 'Twin Peaks' logo. It will debut on the upcoming XUV700 and will be introduced on other SUV models in a phased manner.

The new logo was designed by the Mahindra Design Team and is inspired by the brand statement 'Explore the Impossible'. The new logo will be seen throughout the SUV product portfolio, across 1,300 sales & service touchpoints and 823 cities by 2022.

With the adoption of a new logo, Mahindra dealerships will move to a completely new design with a charcoal grey and red colour scheme.

The 'Road Ahead' logo will be retained for the commercial vehicle products and the Farm Equipment sector.