M5 owners will rarely take their car to the track, says BMW

The average buyer demographic for the M5 is middle-aged men.

According to BMW, most owners of the M5 won't ever experience the car at its limit on a race track.

BMW stated that the vast majority of M5 owners never drive their cars around a track. However, there are a few who go at least once. Daniela Schmid, BMW M5 product manager, told a news outlet, "For M5 customers, we know that there is a very small percentage of people who only drive the circuit once. Constantly… I'd say hardly anyone does."

Schmid stated that it is important for the brand that any M model can be driven around a circuit. However, there is also the potential that these cars will be driven every day. The product manager mentioned, "If there are customers who want that, they can do it without problems, but that potential is also available to them when they drive the car every day. For this reason, we still maintain the requirement that the car can be used on the circuit, although we are aware that not many customers actually do this."

The media outlet also shared that the average buyer demographic for the M5 is middle-aged men. Reacting to this, Schmid, stated, "The current [buyer] profile would be that of a middle-aged man, although we also have female customers—but most of them are men, entrepreneurs or high-management who have experience with other M models, maybe M3 or M4, and want an M5 as he gets older."

However, she did mention that the average age in Asian markets has fallen. She stated, "In Asia, there is an interesting change, there are many young people in IT, and software, with a lot of money from a relatively young age. Many have been to the US or Europe, where they got acquainted with the M range, and now they want to buy such a car in their country."

Source: Autocritica