LiveWire: Harley-Davidson's new electric motorcycle brand

The first bike under the newly created LiveWire brand will be unveiled on July 8.

Harley-Davidson arrived on the electric motorcycle scene with the LiveWire. The e-bike was unveiled in India in 2019. Now, the company has spun out "LiveWire" as a standalone electric motorcycle brand.

Harley-Davidson has also revealed LiveWire's new logo. The company will have a "virtual" headquarters with engineering teams located in Silicon Valley and Milwaukee. The brand promises to have a distinct range of motorcycles and will offer a tailored retail experience to customers.

The first bike under the newly created LiveWire brand will be unveiled on July 8, 2021.