Take a BackSeat: A child car safety awareness campaign by Cars24

Nearly 60,000 children lose their lives in road accidents every year.

Cars24 has launched the ‘Take a BackSeat’ campaign to raise awareness about child safety on the road.

“The cost of a child car seat is insignificant compared to the value of a child’s life.” Cars24 aims to convey this crucial message to parents through this digital campaign and address the common misconception that child car seats are only necessary for long trips. 

On the Cars24 app, parents can take a pledge to commit to safer travel for their children. By taking this pledge, participants stand a chance to win a child car seat from R for Rabbit. 20,000 people are said to have already joined the movement.

Nearly 60,000 children lose their lives in road accidents every year. It is said that the risk of a fatal injury is reduced by 71% when children are properly secured in child car seats.  In India, 75% of parents are unaware of the importance of child car seats and 56% are unwilling to invest in one.