Hero MotoCorp could introduce a new subsidiary for its EVs

The trademark applications, that have been filed earlier this month, reveal that Hero MotoCorp has registered multiple names.

Multiple trademark applications filed by Hero MotoCorp have surfaced online. They suggest that the two-wheeler giant could introduce a new subsidiary for its electric vehicles. This new brand could be named 'Vida'.

The trademark applications reveal that Hero MotoCorp has registered multiple names including Vida MotoCorp, Vida Scooters, Vida Motorcycles, Vida Electric, Vida EV and Vida Mobility. These applications have been filed earlier this month.

Hero MotoCorp has recently confirmed that its electric 2-wheeler project is in the advanced stages. The company will launch its first electric vehicle in India by March 2022.

Hero MotoCorp's upcoming E2W will be manufactured at the brand's Chittoor plant in Andhra Pradesh, which is said to be eco-friendly and employs sustainable manufacturing practices.