Amaron takes a Covid-19 shot at Exide batteries

Amaron has taken a dig at Exide batteries in an advertisement campaign during the lockdown caused by the Covid-19 pandemic.

The colour of most Exide batteries are red while that of Amaron are green. In the advertisement, Amaron says "If it's red, it's not safe", referring to the red zones and green zones classified based on the number of Covid-19 cases in a region. They have also used the hashtag "StayGreenStaySafe".

Amaron is a part of the Amara Raja Group, which is headquartered in Tirupati. They make batteries for passenger cars, commercial vehicles, two-wheelers and farm vehicles. It is said to be India's second largest automotive battery brand after Exide.