Ads on a fuel dispenser nozzle! Haven't seen anything like this before

I went to fill up my wife's Ford Fiesta petrol and noticed that the fuel dispenser nozzle had a little screen on it.

BHPian Jeroen recently shared this with other enthusiasts.

Just now I took my wife’s Ford Fiesta to pick up a few things from our local DIY store.

On the way back I stopped to fill up her car. Tomorrow she needs to drive out to our eldest son, daughter-in-law and our first grandson Ben. My wife hates stopping for petrol. So I do it for her all the time.

However, this time I was met with a true “first”. I really don’t think I have come across anything like this before.

The fuel dispenser pistol had been equipped with a little video screen!! On this little screen, they were running various short ads, whilst I was filling up!

I mean, seriously. Somebody has figured out he/she can sell commercials during the 30 to 90 seconds it takes us to fill up our cars. OK, five minutes for the Jag and the Jeep!

I have come across all sorts of fancy screens on the main display, including touch screens and I have come across the old ad there as well. But never ever have I come across the actual nozzle/pistol fitted with a screen.

Next, like Youtube, they will be offering you, at a small charge, to take away the commercials. Or at a big charge, play your favourite movie bit.

As far as I’m concerned, it is official; the world has gone truly mad!!

Here's what BHPian vigneshnr had to say about the matter:

Screens everywhere. Bluetooth in everything.

Advertisers and media are always on the lookout for a captive audience and idle time to fill in. When you are driving - billboards, while waiting for trains, inside the lifts, even loo. You've nothing else to do but stare at them. Our brains are constantly stimulated

But I am sure this is not in India.

By the way is it just video or has audio as well?

Here's what BHPian Jeroen replied:

Not India, the Netherlands. It is only video, no audio.

Here's what BHPian Shreyans_Jain had to say about the matter:

This can not be in India, at least not for another generation. We don’t have the culture of operating the nozzle ourselves. Our petrol pumps have attendants who fill up our cars for us. Half the time, people don’t even get out of their seats to refuel.

Here's what BHPian Dry Ice had to say about the matter:

Isn’t this a fire risk? Since there is a screen, there must be some electronics embedded and a power source somewhere.

Here's what BHPian benbsb29 had to say about the matter:

Caltex fuel stations in Australia have videos with ads playing on the main bowser unit. These have audio as well, although not loud but enough to ensure you can hear it.

Having it on the bowser nozzle is a major step up.

Check out BHPian comments for more insights and information.