Volkswagen announces Jetta budget brand for China

Volkswagen has created a new budget brand called Jetta for the Chinese market. The new sub-brand will cater to the volumes segment, while Volkswagen will be positioned as a premium brand.

Jetta branded cars will be produced at China's state-owned FAW (First Auto Works) factory, as part of the FAW-Volkswagen joint venture. Initially, the brand will consist of three models including two SUVs and a sedan. The sedan is likely to be a re-badged VW Jetta, while one of the SUVs could be based on the Seat Ateca. The cars have a similar front fascia featuring a grille with chrome inserts and the Jetta logo in the centre. They have a dual-tone front bumper with triangular fog lamp pods. 

The company plans to set up 200 Jetta dealerships in China by the end of his year. It will also promote the brand through digital showrooms and mobile sales trucks as well as at shopping malls. 

Volkswagen currently has no plans to introduce the Jetta brand in other markets outside China.

Source: CarandDriver