TVS expands its global presence with Italy foray

TVS plans to offer a wide range of electric scooters and motorcycles in Italy.

The TVS Motor Company is expanding its global presence. The 2-wheeler maker has set up TVS Motor Italia, to manage its Italy operations, headed by Dr Giovanni Notarbartolo di Furnari.

TVS plans to offer a wide range of electric scooters and motorcycles in Italy. These include bikes like the Apache 310 Series, Ronin 250, Raider and Ntorq and the Jupiter 125 scooter.

TVS will also offer three electric models in the Italian market. These include the iQube, the TVS X electric maxi-scooter as well as E-bikes designed for urban commuters and outdoor enthusiasts.

TVS is the fourth-largest 2 and 3-wheeler manufacturer, having its presence in 80 countries. According to Sharad Mohan Mishra, President and head of Group Strategy, the move into Italy is a strategic step towards the brand’s global ambitions.