Renault Fluence price slashed! Advantage edition @ 11.99 Lakh

The Renault Fluence is simply unable to move off showroom floors. It's 6 month sales average has been a mere 139 units, including a low point of 102 sales in January 2012. Segment leader, the Toyota Corolla Altis, manages about 7 - 8 times higher deliveries. The Fluence has been a victim of poor strategy, market positioning & understanding of the Indian customer. Remember that, at the time of initial launch, the diesel Fluence didn't get so much as climate control, leather seats or a USB port for your iPod! All the features went to the Fluence Petrol Automatic, at a time when the market had already sworn off petrol-guzzling automatics.

Just a handful of days back, Renault launched the Fluence with an upgraded engine @ Rs. 15 lakh : Thread Link (Upgraded Renault Fluence E4D launched @ 15.20 lakhs).

Now, in an attempt to clear up dead stock at the factory & dealer levels, Renault introduces the Fluence Advantage Edition at a slashed price tag of Rs. 11.99 lakhs (ex-showroom Delhi). This effectively means that Renault has discounted the Fluence by over 1.5 lakh rupees (as is usually the case with market duds).

The Advantage variant is the same stripped down version, with few features on the inside. However, if you were looking at a rugged workhorse, it might be worth a test-drive.

The company insists that this offer is for a limited period only. We don't buy that; if this variant actually manages to gain some traction in the market, Renault may just as well regularise it.

Related Threads:
- Renault Fluence Official Review
- Fluence Engine Upgrade (Upgraded Renault Fluence E4D launched @ 15.20 lakhs)