Nexa: 11 lakh customers up!

It has been 5 years since Maruti Suzuki launched its Nexa retail network. The company claims to have served over 11 lakh Nexa customers till date.

The Nexa retail channel was launched on July 23, 2015. In the same year, Maruti launched the S-Cross and Baleno, which were sold through the newly created retail network. In 2017, Maruti added two new models to its Nexa chain - the Ignis and Ciaz. In August 2019, Maruti launched the XL6. Today, Nexa customers can explore products in a digitalised format through Augmented Reality (AR).

Nexa is the third largest retail automobile brand in India in terms of volumes. It has over 370 showrooms spread across more than 200 cities. Maruti claims that nearly half of all Nexa customers are under 35 years of age.

Some of the other initiatives that were introduced under the brand in the last 5 years include Nexa Music, Nexa Lifestyle and Nexa Journeys.