More bikes coming in Dominar's segment, says Rajiv Bajaj

In a recent interview, Mr. Rajiv Bajaj, Managing Director of Bajaj Auto, has indicated that the company will soon introduce more bikes in the segment of the Dominar i.e., in the price range of Rs. 1-2 lakh. While no information was revealed on the type of products being prepared for the segment, Mr. Bajaj said that the automaker will be making an official announcement in the next 2-3 months.

Bajaj entered this segment with the launch of the Dominar 400 in December last year. Priced from Rs. 1.36 lakh (ex-showroom, Delhi), the Dominar is currently the most expensive Bajaj motorcycle on sale in the country. Despite this premium price tag, the Dominar brand has managed to get a satisfactory response from customers, thus giving the required push to Bajaj Auto to introduce more products in this segment. It is still not clear whether the upcoming bikes will be placed in the Dominar range or a completely new brand.

The 200-500 cc segment of the Indian motorcycle industry has shown a spike in customer interest in the past few years. Data released by the Society of Indian Automobile Manufacturers (SIAM) revealed that this particular segment grew by 31% in the April-December period last year, while the entire two-wheeler segment recorded a growth of just 6% in the same period. At present, Bajaj has only one contender in this growing market and is keen to offer more options to prospective customers in order to increase its market share.

Source: Money Control