Mahindra to launch 'Imperio' Premium pickup range in Jan

Mahindra has officially announced that it will be introducing its premium pick-up range in early January 2016. This new range has been named Imperio.

The Imperio is targeted at small and medium businesses. Mahindra has supposedly concentrated on its styling and this range of vehicles are expected to offer good performance well as driving comfort.

The Imperio was conceptualized and developed at the Mahindra Research Valley, Chennai. It will be manufactured at Mahindra's Chakan plant in Pune.

Currently, Mahindra enjoys a 53% market share in the LCV segment (<3.5 ton load-carrying capacity).

*Image for representation only