Kia launches its promotional campaign in India

Kia Motors has launched its first brand promotion campaign called ‘Magical Inspirations, Stunning Designs’ on television and digital platforms. 

The campaign kicked off with the release of teasers featuring an astronaut, tiger, firefly, humming bird, ballerina, Felix the cat and a footballer around a Kia car. According to the company, its models draw inspiration from the qualities of each of these characters. 

Kia is gearing up to launch its first product in India in the second half of 2019. The Kia SP2i will be manufactured at the Ananthapur factory, where trial production commenced in January 2019. Kia is also rumoured to launch the Carnival MPV and a cross-hatch in the Indian market, however there has been no official word yet regarding these models.