Jaguar Land Rover buys off-road specialist Bowler!

Jaguar Land Rover has acquired Bowler - a UK-based manufacturer of all-terrain vehicles.

Bowler will be part of the Special Vehicle Operations along with SV, Vehicle Personalisation and Classic.

Drew Bowler founded the brand in 1985. The company has been producing off-road competition cars that have won various rally raid events globally.

Bowler and Land Rover formalized a brand partnership in 2012, which led to the creation of the Defender Challenge by Bowler rally series in 2014-16.