Ford starts over the counter sales of spares in Karnataka

Ford has appointed VST Ford Spares as the distributor of its genuine spare parts in Karnataka. The distributor is located at 80/A2, 1st Main, 3rd Cross, Industrial Suburb, II Stage, Yaswanthpura Bangalore.

The start of over the counter (OTC) sales will be welcomed by customers who might find it inconvenient to visit Ford authorised service centres. This initiative will give them the freedom to buy genuine spares and get their cars attended to at independent workshops, thus enabling them to save time and considerable amounts on labour charges.

Ford is now planning to expand the retail distribution of genuine parts to Kerala, Maharashtra, and East of India in the next phase.

Ford is also undertaking other initiatives such as:

• Sub Assembly Levels for Repairs, which enables customers to save in the overall ownership costs by breaking up an auto part into sub-components
• Localization, which enables the company to price parts competitively
• Happy Pockets Service, which allows Ford car owners to avail and of Ford’s service starting at Rs. 2,199
• Vehicle Personalisation Centre, which provides customized vehicle personalisation options to customers. The option is currently available on the EcoSport.

Additionally, Ford offers initiatives such as pan-India roadside assistance, 90 minute-quick service bays, mobile service vans, and vehicle report card.