Ford Endeavour's Yo-Yo pricing - AGAIN!

Thank you to BHPian nvldvr for sharing this information with other enthusiasts!

Ford has made yet another price change in its Endeavour line-up. This is the third price revision for the SUV in the past 3 months. The manufacturer had earlier hiked prices of the Titanium variants in December 2016, while all trim levels, except the 2.2 4x2 AT Trend, had suffered a hike in January 2017 as well.

This time, Ford has cut down prices of the 2.2 4x4 MT Trend variant but these revised prices of the Endeavour haven’t yet been uploaded on the official website. However, a price list effective from February 2017 reveals the new ex-showroom Vishakhapatnam prices of the SUV. This price list mentions that the 2.2 4x4 MT Trend trim now costs Rs. 24,27,756, which is similar to the price of the 2.2 4x2 AT Trend variant.

Interestingly, Ford had made a similar price cut for the Trend variants in the month of September last year, which made the two entry-level variants equally priced. However, this price cut was rolled back with subsequent hikes in the past three months.