Austria-based Brixton Motorcycles announces its India entry

Brixton is gearing up to showcase its upcoming ADV motorcycle later this year.

Austria-based Brixton Motorcycles has announced its entry into the Indian market. The company has partnered with KAW Veloce Motors to set up a manufacturing unit and a distribution network in the country.

Brixton plans to launch four models in India this year. The bikes are being developed at the brand’s Austrian design centre and will be manufactured at a new facility in Kolhapur, Maharashtra.

Brixton and the KAW Group also plan to set up a Research and Development (R&D) centre in India. It will focus on developing products for the Indian market. India will also serve as an export for Southeast Asia and Africa in the future.

Brixton Motorcycles is looking to build an expansive dealer network across major Indian cities. The company plans to launch 15 dealerships by end-2024 and expand its network to 50 by next year.

Brixton is gearing up to showcase its upcoming ADV motorcycle later this year, which could be the brand’s first offering for the Indian market. The company will initiate a marketing campaign ahead of the brand launch scheduled for later this year.