VW partners with NIFT to design dress code for sales teams

Volkswagen India has partnered with the National Institute of Fashion Technology (NIFT) to design uniforms of the sales and service team.

As part of the ‘Dress up VW challenge’, the Fashion Design batch of 2020 had to submit attire design for four categories, both male and female - Hostess, Sales Consultant / Service Advisors, Sales / Service Manager and Specialist. The designs had to be suitable for professional settings, be visually appealing, comfortable and convenient for employees to wear.

Out of all the entries, 10 were shortlisted. A 7-member jury picked 6 finalists from the shortlisted entries. Ms. Ankita Pattanath (NIFT Shillong), Ms. Bhavika Singla (NIFT Mumbai), Mr. Pratyush Panda (NIFT Gandhinagar), Ms. Priya (NIFT Patna), Ms. Shivani Priya (NIFT Mumbai) and Ms. Shiwani Priya (NIFT New Delhi) have been selected to create and present a prototype of their design. The finalists will be given 2 weeks to manufacture the prototypes.

The final round will be conducted on October 20, 2020 in Mumbai. The winner will be awarded Rs. 50,000. The runner-up will receive Rs. 30,000 and the third runner-up will receive Rs. 10,000.