Toyota's T-Serv caters to clients using multi-brand workshops

At T-Serv outlets, customers can avail periodic maintenance and general repair jobs along with body and paint repairs. Toyota will supply genuine spare parts and support the franchisees in upgrading their staff’s technical skills through training.

Toyota has today announced the introduction of T-Serv, a pilot project, in partnership with multi-brand service outlets. Under the first phase, the company launched the pilot project in Bangalore at five workshops owned by independent entities. The T-Serv brand has been established exclusively in India.

Toyota claims that the shift to multi-brand workshops results from extended car usage and subsequent ownership change. The T-Serv outlets will cater to Toyota customers who have migrated to multi-brand garages.

At T-Serv outlets, customers can avail periodic maintenance and general repair jobs along with body and paint repairs. Toyota will supply genuine spare parts and support the franchisees in upgrading their staff’s technical skills through training.

T-Serv outlets will also offer an exclusive T-Serv smartphone app, which will enable a digital connect with the customers. It will help the workshop owners to closely track their operations and enable them to stay in close touch with their customers. The customer app will be available to all customers currently servicing their cars at these service centers. Another offering for customers will be the Do-It-Yourself accessories line up and car care products.