Tata's safety ad - Ask Kitni Safe Hai

Tata Motors has released a new advertisement highlighting the importance of safety features in cars. 

According to the ad, Indian consumers are more concerned about fuel economy than their own safety. The ad claims that the phrase "Kitna deti hai?" is on every customer's mind. But unfortunately, they happen to care less about the safety features that are offered in a vehicle. Tata says that it is high time that we start prioritizing safety.

In December 2018, the Tata Nexon was awarded a 5-star rating for adult occupant safety in Global NCAP crash tests. It is the first car by an Indian brand to receive a 5-star crash safety rating.