Tata Motors discontinues JTSV (JTP) joint-venture with Jayem

Earlier this year, we had reported that Tata Motors had shut down Tata-JTP. Now the company has released a statement stating that it has discontinued its JT Special Vehicles Pvt. Ltd. (JTSV) 50:50 joint-venture with Jayem Automotives.

Tata Motors has bought out the 50% stake held by Jayem in JTSV. Following this step, JTSV will become a wholly owned subsidiary of Tata Motors.

Tata Motors Ltd. (TML), India’s leading automobile company, today informed the stock exchanges that it has signed an agreement to purchase the 50% shareholding of Jayem Automotives in JT Special Vehicles Pvt. Ltd. (JTSV). Further to this announcement, JTSV will become a wholly owned subsidiary of Tata Motors, following the completion of the procedural requirements.

JTSV was formed in 2017 as a 50:50 joint venture between Tata Motors Ltd. and Jayem Automotives to develop high performance versions of TML passenger cars under the “JTP” Brand. The Tiago JTP and Tigor JTP that were launched in 2018, gained much appreciation for their styling and performance, forming a loyal follower base. However, the passenger car industry witnessed a challenging FY19-20, exacerbated with mandatory change in regulations and the current COVID-19 pandemic, which has impacted the demand in this niche category of vehicles. In light of this ongoing scenario, both Tata Motors and Jayem Automotives found it prudent to discontinue this venture. Tata Motors will continue to provide all requisite support and service to customers and users of Tiago JTP and Tigor JTP cars at its select dealerships, ensuring hassle free ownership.