Skoda India plans nation-wide dealer revamp

Skoda India has been working towards improving its market share. The VW subsidiary is reportedly planning a nation-wide showroom revamp, in order to create a dealer standard. The dealer standard is a practice, largely employed by luxury car makers, that stands to improve a brand's appeal. The revamp will essentially mean that irrespective of the dealer's location, the ambience will remain the same and impart a sense of uniformity. The plan was revealed at the recent launch of the Skoda Zeal edition vehicles.

The Octavia, Yeti and Superb Zeal editions get black Alcantara leather seats, a black dashboard and black door trims, while the Rapid Zeal edition will feature leatherette and Alcantara seats, a navigation device with a rear view camera, parktronics (rear), an observation mirror and floor textile mats.

Currently, Skoda's most affordable and best-selling model is the Rapid sedan, which contributes to around 75% of the brand's sales. Skoda didn't plan on bringing the new Fabia hatchback to India, but a recent change of heart could see the car making a comeback, given the segment's immense potential.

Monthly factory dispatches of the Octavia and Superb remain in the early triple digits, while a Yeti consignment consists of barely 30 units. Considering how the Rapid's monthly movement exceeds the other three combined, the Fabia's return probably isn't a question of "if", but "when".

Source: ET Auto