Rumour: Honda Mobilio discontinued in India

Thanks to BHPian RavenAvi for sharing this information with other enthusiasts!

Honda appears to have silently pulled the plug on the Mobilio MPV in India. While no official announcement has been made yet, the company has removed the Mobilio from its official website, pointing towards its discontinuation.

The Mobilio was launched in July 2014 as a direct rival to the Maruti Suzuki Ertiga. However, it was built on the Brio platform and Honda did some apparent cost cutting that spoilt the MPV's overall package. The dashboard too was a straight lift from the Brio hatchback. As a result, it never managed to find a dedicated target audience in the Indian market. Monthly sales settled around the 100 unit mark, which wasn't enough to have a separate product in the portfolio.

Moreover, when Honda launched the BR-V crossover in India, the Mobilio became a redundant offering. The BR-V came at a similar price tag, was built on the same platform, but didn't suffer from any significant cost cutting issues. Moreover, thanks to its SUV-like face, the BR-V looked visually more appealing than the Mobilio. It also came with an updated dashboard. This further hit the Mobilio's sales and Honda appears to have finally got rid of the slow-selling MPV in India.

It is also worth noting that Honda has already introduced a mid-life facelift of the Mobilio in Indonesia. However, the updated model is unlikely to make it to India, owing to the low popularity of the Mobilio in our market.