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Supercars have always been judged on how fast they accelerate between 0-100 km/h. However, Roven Mohr, Chief Technical Officer of Lamborghini, has a different take on this.
Speaking in an interview, Mohr, stated, "We are a brand that offers an experience. We don’t offer mobility from A to B. Nobody really needs a Lamborghini. We need to generate ‘want’ with a thrill in the car. Some cars on the market are so over-engineered you don’t feel a connection. We pursue the best excitement possible." He went on to add, "Character is defined by other things. I think we have some cool ideas. In the next year or two we will showcase our thoughts. It’s far away from what your 0-62mph acceleration time is. That is not something that generates fun."
The company CTO also stated, "Our area of the car industry has to reinvent the character-defining attributes of a car. Step by step, the next generations will develop a different interpretation of what is cool. There will be a point where young people don’t understand the appeal of an ICE manual sports car."
Lamborghini is slowly electrifying its model lineup, with the Revuelto being its first production supercar with a hybrid powertrain. The company will be introducing a replacement for its Huracan, which will also be powered by a hybrid unit.
In terms of EVs, Lamborghini's first all-electric model will be based on the Lanzador - a 2+2 grand tourer, scheduled to arrive in 2028.
Source: TopGear