Ola to deliver e-scooters to your doorstep

Everything from bookings, documentation and loan applications will be done online.

Ola Electric is all set to launch its first electric scooter in the Indian market. Now, a new report has revealed that the company will employ a totally unconventional sales model.

The report states that Ola Electric will deliver their electric scooters straight to the customer's doorstep. The company will not have traditional dealerships. For after-sales support, Ola will send technicians to the customer's residence.

As part of this 'direct-to-customer' sales model, everything from bookings, documentation and loan applications will be done online. Ola is also setting up a separate logistics department that will oversee the process of registration and delivery.

Now, a direct-to-customer sales model is nothing new, but Ola will be the first to execute it on such a large scale. It would save a lot of resources that would've otherwise gone into setting up an extensive retail chain. Besides, the company will be able to cater to almost any location in the country.

Source: First Post