Most popular car names in India begin with the letters 'C' and 'S'

Ultimately, it’s the product attributes and price that make a brand in India, and everything else takes a back seat.

BHPian pqr recently shared this with other enthusiasts.

In 2024, 11-car nameplates begin with the letter 'C'.

The letter 'S' comes next, with eight nameplates and a total market share of 14%.

What’s in the name?

• Renault named its crossover ‘Duster’ (dictionary meaning: a soft dry cloth that you use for cleaning furniture, etc.) in 2012, and it was still successful.
• Back in 2015 (Team-BHP Scoop Pics! Maruti YRA / Fronx Hatchback, uncamouflaged!), there was a rumour that Maruti’s upcoming hatchback product with the internal code name YRA was going to be named ‘Fronx’. But in a later stage, Maruti decided to use the old nameplate ‘Baleno’ associated with a not-so-successful discontinued executive sedan (1999-2006). There was scepticism that the name wouldn’t work for the new product because of its early association. But then, the Baleno hatchback has been super successful all the way. And now the crossover version of Baleno has brought the name ‘Fronx’ back into real existence.
• Mahindra has been using the letter ‘O’ in the end as naming convention, superstition, or otherwise. Still, QuantO, MarazzO, TUV 3OO, KUV 1OO, XylO, XUV 3OO, and XUV 4OO weren’t successful. And Thar 2nd generation, without an ending with ‘O’, is super successful.

The point is, “What’s in the name?” It’s the product (attributes) and price that make the brand in India, and everything else takes a back seat. Skoda’s K_ _ _ _ _Q pre-engagement stunt before sub-4m product launch will prove to be ridiculous if they fail to get product or pricing right again.

On a side note, since we are on the topic of names, the handle ‘pqr’ is just randomly chosen three consecutive letters of the English alphabet and has no backstory behind it.

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