Maruti sold 2 lakh cars through its online sales channel

The carmaker has received nearly 21 lakh digital enquiries.

Maruti Suzuki has announced that it has sold 2 lakh vehicles through its online sales network since April 2019. The carmaker has received nearly 21 lakh digital enquiries.

Maruti launched its digital sales platform around 2 years ago. It covers nearly 1,000 dealerships across India. Google research suggests that 72% of customers search for dealers online.

Maruti started accepting online bookings in 2017. Since then, the carmaker has seen a 5-fold increase to around 20% of total sales. During the Covid-19 pandemic, digital enquiries have increased further. Maruti claims that during the last 5 months digital enquiries have exceeded 33% of total sales.

Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki, has stated that nearly 95% of new car sales in India are digitally influenced according to the Google Auto Gear Shift India 2020 report. Customers research online before visiting the dealership to make a purchase. Customers who enquire through Maruti's digital channel end up purchasing a car within 10 days.