Maruti to ramp up production of Vitara Brezza

In order to keep up with the increasing demand for the Vitara Brezza, Maruti Suzuki has decided to ramp up the production of the car. According to media reports, the waiting period for the Maruti Suzuki Vitara Brezza has gone up to 7 months. The customers placing their orders for the LDi, LDi (O), VDi and VDi (O) will have their cars delivered in December 2016 or January 2017. The top-end variants (ZDi (O) and ZDi+) account for about 50% of the total number of bookings received. These variants have a waiting period of 9 months.

Since its launch on March 8, 2016, the Vitara Brezza has received a great response in the Indian market. The company sold 7,832 units of the car in the month of April.

Other reports also indicate that the production of the Swift hatchback and the Dzire compact sedan have been cut down to increase the production of the Vitara Brezza and the Baleno. The Baleno was launched in October 2015. Maruti Suzuki managed to sell over 9,562 units of the car in April. The increasing sales of the Vitara Brezza and the Baleno might have caused the company to reduce the production of the Swift and the Dzire. The Vitara Brezza and Baleno are more profitable. 

Maruti Suzuki had planned to manufacture 1,00,000 units of the Brezza annually. The company is on track to achieve this number. It plans to cope with the demand by the second half of the year. The car is currently being manufactured at the company's  Gurgaon plant.

Source: Autocar Professional and MoneyControl