Maruti officially introduces NEXA

Maruti Suzuki has launched a premium automotive experience brand called NEXA, in India today. This experience includes standalone dealerships for Maruti's premium line-up of cars, relationship managers for each customer, digital customer care experience and a contemporary showroom design (in comparison to other Maruti showrooms).

Maruti will introduce nearly 100 NEXA dealerships across the country, spread in over 30 cities in the next 6-8 months.

Each customer will have a personal relationship manager, who will serve as the single point of contact and will look after the buying and the servicing requirements. These will be recruited from sectors such as hospitality, aviation and financial services. Nearly 1,000 personnel are recruited and trained already and this number will go up to 2,500 over the next 6-8 months.

The showroom will sport a black and white theme with the lighting focused on the coloured display vehicle. Ipads will provide customers all the information they require relating to the product and Apple TVs, placed inside the showroom, will replicate the tablet screen for a better virtual experience.

The first car to be sold under the NEXA showrooms will be the S-Cross, whose launch is scheduled in August '15.