Maruti to launch exclusive service facilities for NEXA cars

In July 2015, Maruti Suzuki launched NEXA - a dealership network for its premium range of cars including the S-Cross and Baleno. While the cars are being sold through this dealership network, they have to be serviced at the company's regular service outlets.

Now, Maruti is gearing up to launch exclusive service facilities for its NEXA customers. These facilities are expected to start in another six months.

Currently, to get their cars serviced, NEXA customers have three options:

1. Call up their relationship manager and get the car serviced at home
2. Have the car picked up and taken to the workshop for service and maintenance and have it delivered the same day
3. Go over to the workshop with the relationship manager to ensure that he or she gets the same level of premium treatment at the workshop too

At present, Maruti has 127 NEXA dealerships in India. The company plans to add another 123 outlets this year. So far, more than 70,000 cars have been sold through this network and the waiting period for the Baleno is long.

Over the next 3 years, Maruti expects cars sold through NEXA to account for 15% to its total sales. By October, the company plans to launch the Baleno RS and Ignis, which will be sold through this channel.

Source: The Hindu Business Line